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Trade Business Review Request Templates

The short answer: The best trade review requests are specific, personal, and sent on the day of the job. Generic templates work — personalised ones work better. Below are copy-paste review request templates for every trade, plus trade-specific timing advice and a tool that writes a personalised version for your exact customer in 30 seconds.

By OnToolsAI · Updated March 24, 2026 · 8 min read

Universal trade review request template

This template works for any trade. Personalise the job type and your trade name.

Template 1 — Works for any trade (SMS)

Hi [Name], [Your name] from [Business]. Hope you're happy with the [job/service] today. If you had 60 seconds, an honest Google review makes a huge difference for our business — it helps people in [area] find us. Here's the direct link: [review link]. Really appreciate it. — [Your name]

Template 2 — Slightly warmer version

Hi [Name], it was great [working in your home / on your property / on your system] today. If you're happy with the result, an honest review on Google would mean a lot to us — here's the link: [review link]. No pressure, just genuinely appreciated. — [Your name], [Business]

Trade-specific review request templates

Each trade has its own natural moment and language for review requests. Use these for a more personalised feel.

Template 3 — HVAC (after emergency repair)

Hi [Name], glad we could get that sorted for you — I know it's stressful when the [system] goes down. If you're happy with the work, an honest Google review really helps our business. Here's the link: [link]. — [Your name]

Template 4 — Cleaning (after first clean)

Hi [Name], hope everything looks great! If you're happy with the clean, would you mind leaving us a quick Google review? Here's the direct link: [link]. Thanks so much — [Your name]

Template 5 — Plumbing (after repair)

Hi [Name], hope the [issue] is all sorted. If you were happy with the job, an honest Google review would mean a lot — it helps other homeowners in [area] find us. Here: [link]. Thanks! — [Your name]

Template 6 — Electrical (after installation)

Hi [Name], hope everything's running well. If you're happy with the [job], a Google review would genuinely help our business grow. Here's the link: [link]. Really appreciate it. — [Your name]

Template 7 — Roofing (1-2 days after completion)

Hi [Name], hope the new [roof/repair] is looking exactly as it should. If you're happy with the job, a Google review would mean a lot to us — here's the link: [link]. — [Your name], [Business]

Template 8 — Landscaping (after transformation)

Hi [Name], hope the garden is looking exactly how you imagined it. If you're happy with the result, an honest Google review helps other homeowners find us — here's the link: [link]. Thanks! — [Your name]

Generate a personalised review request in 30 seconds

Pick your trade, enter the customer name and job type. OnToolsAI writes a tailored review request for SMS, email, or WhatsApp — ready to send.

Generate mine free → ontoolsai.com

When is the best time to ask a trade customer for a review?

On the day of the job — within hours of completing the work, while the customer's satisfaction is still fresh. The exact timing varies by trade: cleaning and HVAC work best 1-4 hours after completion; plumbing and electrical the same day; roofing and landscaping 1-2 days after, once the customer has seen the result properly.

What makes a good trade review request message?

Three things: it references the specific job (not just 'our service'), it uses the customer's name, and it includes a direct link to your Google review page. Keep it under 4 sentences. Don't ask for a 5-star review — that violates Google's guidelines. Ask for honest feedback or 'a quick review if they have a moment.'

How many Google reviews does a trade business need?

50+ reviews with a rating above 4.5 stars consistently wins the local search click over competitors. The fastest way to get there is asking after every single job, not occasionally. Businesses that build a review request into their post-job routine typically reach 50 reviews within 6 months.

Is it okay to send a follow-up review request?

One follow-up 5-7 days after the first request is fine if the customer hasn't responded. After two messages, leave it — chasing reviews aggressively can sour an otherwise good customer relationship and is unlikely to convert anyway.

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